COOKIE NOTICE
Last updated: 13 March 2026
This Cookie Notice explains how Princess Polly, its parent company a.k.a. Brands Holding Corp., and a.k.a. Brands Holding Corp.’s respective subsidiaries and affiliated companies (“Princess Polly”, "we", "us") and "ours") use cookies and similar technologies to recognise you when you visit our website at https://us.princesspolly.com/ ("Website"). It explains what these technologies are and why we use them, as well as your rights to control our use of them.
What are cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Website owners can use cookies for a variety of reasons that can include enabling their websites to work (or work more efficiently), providing personalised content and advertising, and creating website analytics.
Cookies set by the website owner (in this case, Princess Polly) are called "first party cookies". Only the website owner can access the first party cookies it sets. Cookies set by parties other than the website owner are called "third party cookies". Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and social sharing). The parties that set these third party cookies can recognise your device both when it visits the website in question and also when it visits other websites that have partnered with them.
Why do we use cookies?
We use first party and third party cookies for several reasons. Some cookies are required for technical reasons that are strictly necessary for our Website to operate, and we refer to these as "essential" cookies. Other cookies also enable us to provide Website functionality, or to enhance visitors' experience on our Website by providing them with personalised content and advertising. This is described in more detail below.
The specific types of first and third party cookies served through our Website and the purposes they perform are described in in our cookie consent tool, which you can access here.
What about other tracking technologies, like web beacons?
Cookies are not the only way to recognise or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enable us to recognise when someone has visited our Website or opened an e-mail that we have sent them. This allows us, for example, to monitor the traffic patterns of users from one page within our Website to another, to deliver or communicate with cookies, to understand whether you have come to our Website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of e-mail marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will often impair their functioning.
How can you control cookies?
You have the right to decide whether to accept or reject cookies that are not essential. You can exercise your cookie preferences through our cookie consent tool, which you can access here.
You can also set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser's help menu for more information.
In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com.
How often will we update this Cookie Notice?
We may update this Cookie Notice from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Notice regularly to stay informed about our use of cookies and related technologies.
The date at the top of this Cookie Notice indicates when it was last updated.
Where can you get further information?
If you have any questions about our use of cookies or other technologies, please email us at Privacy@PrincessPolly.com.