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Sustainability

Thanks to you shopping our lower-impact ‘fits, the growing Princess Polly Sustainable Range now accounts for 20% of all products. By 2025 60% of our products will be sustainable, and by 2030 that number will be at 100%.

HIGHLIGHTS

20%

(and growing) of our range is
sustainably made

20%

(and growing) of our
range is sustainably made

AT LEAST 60%

Of our range will be sustainably
made by 2025

AT LEAST 60%

Of our range will be
sustainably made by 2025

DEMAND FASHION

We only manufacture based on
customer demand

DEMAND
FASHION

We only manufacture
based on customer demand

OUR SUSTAINABLE FUTURE

We’re making on-trend, sustainable fashion accessible to everyone by rebuilding our entire supply chain to source all of our products sustainably.

In fact, it’s our mission to fully transition to quality sustainably made, lower impact materials for all of our products, while producing on-trend, high quality garments at accessible prices.

We’ve made good progress so far, currently 20% of our range is sustainably made using lower impact materials (defined as 20% of styles from our total full priced range). We’re committed to making more progress, with at least 60% of our range sustainably made by 2025, and 100% as soon as possible.


DEMANd FASHION

At Princess Polly, we have pioneered a new fashion manufacturing model that we call Demand Fashion.

Typically the fashion industry has ordered products 6-12 months in advance, without knowing what will sell and how much inventory to keep, leading to unwanted, wasted stock.

With our close factory relationships we are able to produce products with a short lead time of 3-6 weeks. This allows us to manufacture our products in small quantities based on customer demand, and avoid the environmental burden of overproduction. We aim to use our Demand Fashion model, combined with lower impact, more sustainable materials to produce a better overall environmental outcome.


SUSTAINABLY MADE

Our Sustainably Made range is created using lower environmental impact materials. On average, each item is created with 80% lower-impact materials, and all items in our Sustainably Made range must be created with at least 40% lower-impact materials. So, not just any item can wear the sustainable tick of approval!

Keep an eye out for the Princess Polly Sustainably Made badge!
SUSTAINABLY MADE

Lower impact materials guide

What are these materials and why are they lower impact?

Materials Verification Benefits

ORGANIC
MATERIALS

Organic cotton
Organic linen
Organic hemp

All of our organic materials are certified to the Global Organic Textile Standard and Organic Content Standard

Grown using less water and without the use of harmful pesticides, herbicides and fertilizers

RECYCLED
MATERIALS

Recycled cotton
Recycled metal
Recycled polyester
Recycled Nylon
Recycled PU
Recycled Plastic

All of our recycled materials are certified to the Global Recycled Standard and Recycling Content Standard

Reuse existing fabrics and plastics to prevent unnecessary waste to landfill and give used materials a second life

WATER-BASED
MATERIALS

Water-based PU

All water-based materials are tested for chemical compliance

Created using only water-based solvents that are kinder to our planet

FOREST
FRIENDLY
MATERIALS

LENZING™ ECOVERO™
LENZING MODAL™
LENZING TENCEL™
Livaeco by Birla Cellulose™

All forrest friendly materials meet the verification requirements of LENZING™ and Birla Cellulose™

Made from wood using innovative technologies that preserve natural resources

QUALITY, CARE AND CIRCULARITY

We are serious about circularity. For us, circular fashion is all about creating smartly designed and great quality products in line with demand, helping you take care and keep them for longer.
We’re proud that our garments are made from high quality materials – which means that with a bit of TLC, your favorite Princess Polly pieces can last season after season. Our Princess Polly Care Guide is a first step in giving you all the right resources to keep your fav pieces looking fresh and fab (and the planet will thank you, too!).
When you no longer wear your items, this doesn’t have to be the end of the story either. We’re educating our customers on the best options to give these pieces another life: it may be with a new owner, by reselling or donating, or by recycling the materials to turn them into something new.


CUTE FASHION, MINUS ANY CRUELTY

We love animals, which is why we’re super serious about animal cruelty. We’re a Fur Free Retailer and have worked with Four Paws, a global animal welfare organisation, to prepare our animal welfare policy (which you can check out here). Our animal welfare policy sets out our expectations around animal welfare for our employees and suppliers, and covers the animal derived materials we ban and allow, animal testing, and the inclusion of animals in our marketing.
For the animal materials that we do still work with, we require suppliers to practice good animal husbandry, and adopt the Five Freedoms of animal welfare by the Farm Animal Welfare Council. Currently, less than 1% of Princess Polly’s products are derived from animal products, and by 2024 we will be a completely vegan business! We’ve already launched a vegan edit, where all the Princess Polly products are Peta-Approved Vegan.


Our sustainability roadmap

What we’ve achieved so far:

  • 20% of our range is sustainably sourced
  • Launched our Sustainability Material Guidelines
  • Created a capsule of vegan products which are also made from more sustainable materials


By 2023:

  • Calculate the reductions in carbon and water footprint for our Sustainably Made range
  • Expand our resources for customers to empower them to use their products sustainably and keep their products longer
  • Transition all apparel to be 100% vegan by phasing out wool, leather and silk.


By 2025:

  • At least 60% of our range will be sustainably sourced