PROTECT THE PLANET
IMPROVING THE ENVIRONMENTAL IMPACT OF OUR PACKAGING, BUSINESS OPERATIONS AND FACTORIES TO MEET THE NEEDS OF THE PLANET.
Looking good doesn’t have to cost the earth
There’s a lot that happens behind the scenes before your new ‘fit arrives at your door, and if we’re not careful, that journey from designer to production to Polly customer can have a substantial environmental footprint.
The good news is, we are super careful about this – because we believe looking good shouldn’t be at the expense of the planet. Our Protect the Planet impact area is all about monitoring and reducing the impact of our production, operations and packaging, with a big focus on circularity.
Princess Polly is a participant of the United Nations Global Compact, and has aligned our Earth Club mission with the United Nations Sustainable Development Goals (SDGs). Within our Protect the Planet impact area, we are focused on four Sustainable Development Goals where we believe we can best contribute to:
Princess Polly is – and has always been – a proudly demand-driven business, meaning that we only manufacture products in small quantities based on customer demand. This means that we’re able to avoid creating excess items when they’re not needed. Love that for us!
We design for quality and fit so that you’ll love your product for longer! We are making a conscious effort to produce with the earth in mind by prioritizing sustainable materials in our range such as recycled polyester, recycled nylon or organically grown cotton every month.
We care about our earth and how our customers care for their fav clothes. That’s why we’ve created a Care Guide to love your wardrobe longer all while being sustainable!
THE CORNERSTONE FOR OUR APPROACH TO CIRCULARITY:
Create based on DEMAND.
QUALITY & FIT
Design for QUALITY & FIT.
Prioritise more SUSTAINABLE materials.
Produce with the EARTH in mind.
Guide you to LOVE your wardrobe longer.
Take responsibility for TAKING BACK.
We get it. Your style changes more than your mood, and sometimes we outgrow pieces that were once our go-to. But this doesn’t have to be the end of the story – those pieces can have another life, whether that’s with a new owner or recycling the materials to turn them into something new. We’re working to create a collection channel for your used or damaged items by 2023.
Packaging is one part of our business that we can’t do without, but what we can do is ensure that it has the smallest possible impact on the environment.
Our ultimate goal is for 100% of our packaging to be reusable, recyclable or compostable, and we’re happy to share that we’re well on our way to achieving this.
We’ve partnered with the team at The Better Packaging Co. who are helping us create high-quality, fully-compostable mailing bags. These bags are certified AS 5810-2010 and EN 13432, and are made from 100% compostable materials, including:
- Corn starch
- PLA – Polylactide, a bio-based, biodegradable material made from plant materials
- PBAT – Polybutyrate Adipate Terephthalate, which is made from petroleum-based materials
You’ll start to see these bags from January 2021 onwards, and you don’t even have to worry about peeling off the labels – we’ve made sure those are compostable too. All you need to do is chuck your mailing bag in your home compost bin, bokashi bin or worm farm – and those babies will just do their thing, breaking down in less than 180 days! Amazing, right?!
Don’t have a compost set up at home yet… but ready to give it a go?
Great news – home composting is actually the easiest thing!
With a tiny bit of set up, some love and attention, and a promise to follow the rules of what to pop in (and what not to), you can get a great home compost system routine set up and running smoothly in no time. It’s just like taking out the rubbish… but a HEAP better for the environment (and your garden)!
Got an outdoor space?
TAKES: 30% food scraps (green waste only); 70% leaves / shredded paper
USE: spread mature compost on your garden
TAKES: 70% food scraps (green waste only); 30% leaves / shredded paper
USE: use diluted worm ‘tea’ as a liquid fertiliser and spread ‘castings’ on your garden
No outdoor space?
TAKES: 30-100% food scraps (green waste only)
USE: store waste in an airtight container; drop off at your nearest ShareWaste location
TAKES: 100% food scraps (all kinds)
USE: use liquid as liquid fertiliser; addsolids to your compost bin, bury in garden or drop off at your nearest ShareWaste location
These things take time, so we appreciate your patience with us. You might still receive a non-compostable bag in your order, and if this is the case, be sure not to feed it to the worms! Use a soft plastic recycling bin instead. Try your local supermarket!
Inside the packaging:
Once you open your order, you’ll find that we’ve also ditched bubble wrap and other unnecessary plastics. Our return cards are also printed on recycled paper, so if you don’t need it, pop it straight in the recycling instead.
Partnering with other change-makers
Princess Polly is a proud member of the Australian Packaging Covenant Organisation (APCO). We’re working closely with APCO to find ways to keep our packaging out of landfill.
Our new compostable packaging is a great first step and we’ll be reviewing all of our packaging items, eliminating unnecessary single-use plastics for our customers and throughout our supply chain. We want all packaging you get from us to be reusable, recyclable or compostable.
Generally speaking, the fashion industry has the potential to have a pretty heavy environmental footprint. It’s an industry that – by nature of the materials it draws on, and the production methods it uses – releases a lot of climate-warming carbon emissions. That’s why we’re dedicated to zero net carbon emissions!
We’re offsetting all emissions produced by our deliveries from 2021 onwards – meaning the carbon impact of your order's journey to you – no matter where it’s come from in the world – is exactly zero!
Even better than offsetting is reducing the carbon emissions that are produced by delivery in the first place. In 2020, we started rolling out a couple of programs to achieve this, including Fit Finder – the ‘What’s my Size?’ tool on the product pages of our website. By helping you find the best-fitting product, we can reduce the amount of packages sent back and forth, and therefore the carbon emissions that are produced during packaging and delivery.
In 2021, we’ll be bringing in some experts to calculate our carbon baseline for 2020. This means we’ll know exactly how much carbon emissions our business is responsible for, so that we can track exactly how much impact programs such as Fit Finder and our Princess Polly Earth Club range are having on reducing our environmental footprint.
By 2030, we will be completely carbon neutral. This means that any emissions created from making our products and getting them to you will be reduced or offset.
Carbon emissions in the global fashion industry
Wear, wash and end of life
We’re addressing this by:
Finding new ways to help our Polly gals care for their clothes and pass on pre-loved items
We’re addressing this by:
Going carbon neutral and finding solutions that cut down on returns and exchanges
- Creating and processing materials
We’re addressing this by:
Manufacturing based on demand and using more sustainable materials
We’re always on the lookout for new ways to improve our own waste footprint at Princess Polly.
In 2020, we completed a waste audit for our Australian offices and distribution centres to check where we can reduce our rubbish and find new ways to keep it out of landfill. One way we’ll do this is by introducing composting facilities at both our US and Australian offices in 2021 to make conscious living a breeze for our team.
WHAT'S COMING UP
- Calculate our carbon baseline for 2020 and set ambitious reduction targets
- Collaborate with 5 factories annually to pilot projects to reduce their environmental footprint
- Global offices and distribution centers will be powered by 100% renewable energy
- Global offices and distribution centers will be entirely carbon neutral. We will reduce our emissions and offset the balance
- With the help of relevant partners, support collection channels for used or damaged items for consumers in our two largest markets
- All consumer facing packaging will be reusable, recyclable or compostable
- Be 100% zero-waste. Any waste generated in our offices and distribution centers will be reused, recycled or composted
- Achieve net zero emissions (or carbon neutrality) across our entire supply chain