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Welcome to the Earth Club

Our mission is to make on-trend fashion sustainable and accessible.

We’re making on-trend fashion more sustainable and accessible to everyone by transitioning our products to be made with lower environmental impact.

We’re also doing our bit in the movement for positive lasting change in our industry, to put people, the planet and community first. This is your go-to resource to keep up to date on all of the initiatives we’re working on. Because doing good is more than a mood!

We’ve been a participant of the United Nations Global Compact since 2021, and have aligned our mission with the United Nations Sustainable Development Goals (SDGs). Each year we report our progress to the United Nations on our profile here.

Read our 2023 Impact Report

SUSTAINABILITY HIGHLIGHTS

30%

(and growing) of our new arrivals are made from lower impact materials

30%

(and growing) of our new arrivals are made from lower impact materials

NET-ZERO CARBON EMISSIONS

Inline with the Science Based Targets initiative, we will reach net-zero GHG emissions across the value chain by 2050

NET-ZERO CARBON EMISSIONS

Inline with the Science Based Targets initiative, we will reach net-zero GHG emissions across the value chain by 2050

100%

of our factories have a valid ethical manufacturing audit

100%

of our factories have a valid ethical manufacturing audit

SOFT FIT

Pioneering new lower impact materials

SOFT FIT

Pioneering new lower impact materials

$1,525,000

donated to charity since 2020

$1,525,000

donated to charity since 2020

100%

of our tier two factories have been traced

100%

of our tier two factories have been traced

OUR 4 IMPACT AREAS

  • ETHICAL SOURCING

    100% of the factories that produce our products have a valid ethical manufacturing audit and are actively engaged in creating safe, happy and respectful working experiences.

  • SUSTAINABILITY & ENVIRONMENT

    We’ve switched to 100% recycled plastic packaging, reduced our carbon footprint and will reach net-zero GHG emissions across the value chain by 2050.

  • LOWER IMPACT

    Currently, 30% of our new arrivals are made with a lower environmental impact. By 2025, 60% of our range will be sustainably made, and 100% as soon as possible.

  • EQUALITY & COMMUNITY

    We’re creating an inclusive and diverse community while donating $500,000 USD to charity annually.